Why I Love Resell Rights Products
Resell rights products or PLR (Private Label Rights)Are ready made products.
is by far the best way to fast track your product creation in a fraction
of the time because the most difficult part has already been taken care
of for you.
Look over your collection of resell rights products. The information
you have collected cost thousands to create. You probably have in
your resell rights arsenal, membership site scripts, software,
information products, articles, recipes, graphics, templates and lots
more.
If you do not have any, get some for free at:
Resell Rights Weekly
The authors who created these products spent significant time and
money developing these products for their customers and it’s just
unfortunate that some resellers devalued it along the way by selling it
for well under it’s true market value. That’s how the 0.99 cent eBay
digital products came to be
.
This is why in essence instant digital delivery products were banned
from eBay in March of 2008 because it was these very 0.99 cent
information products that were being constantly recycled and resold
that clogged up the eBay marketplace affecting the quality experience
of eBay shoppers.
Most resellers used eBay as a means to quickly inflate their feedback
rating, to grow their email lists or to sell a higher priced back end
product. It worked great for a while until eBay decided to pull the plug
on the sale of these digital downloadable products.
The announcement shook the reseller world especially to those who
used eBay as their primary source of promotion. Most information
resellers were instantly put out of business literally overnight but the
clever ones adapted quickly and saw fresh opportunities to dominate a
new playing field and flourished with less competition.
Now if you want to sell products on eBay in the US it must be in
physical form. It doesn’t cost much to burn something to CD or DVD
and you have the added advantage of being able to include up sells for
more expensive products.
The upside to selling physical products is
that they have a higher perceived value than their digital counterparts
and refund rates tend to be less for physical products. So, positive
things came out of the change.
Don’t let the fact that the information you purchased went to Timbuktu
and back convince you it has no worth because information is always
valuable. You just need to build on it to make it hot again.
Not All Private Label Right's Are Created Equal
Before we begin, let’s start with the basics. You are only limited bythe kind of resell rights you have ownership of. It pays to check your
resell rights before you use them as this will ultimately determine what
you can do with the content.
The reason behind having private label rights restrictions and why not
every author allows the original piece of work to be promoted
anywhere or to be sold under a set price is so that the content
maintains its integrity for longer and everyone benefits.
How many times have you come across reseller sites and the same
product you just paid $47 for is selling for $1? It makes it more
difficult for others to sell the same product for more when customers
can get it much cheaper elsewhere.
Even though the product is still relevant and is of high quality, due to
its pricing loses its perception of value.
When being offered the $1 product compared with its true market
value of $47 especially if it’s supposed to be a quality product you
begin to question the price. What’s wrong with it?, if it’s being sold at
that price then it must be rubbish. This couldn’t be further from the
truth in fact I have bought some incredible $1 products that were sold
way under their recommended value.
So this is why authors stipulate certain restrictions over their work to
protect the product’s quality and profitability for everyone for as long
as possible.
Know Your Rights
Personal Use
No resell rights. This means that the product is for your own personaluse and that under no circumstances are you allowed to resell it.
Giveaway Rights
Give Away Rights entitles you to pass on a product free of charge andcannot be sold or the resell rights passed on. The purpose of
giveaway rights is usually twofold:
1. It allows the author of the to gain some free viral exposure
through other people’s giveaway efforts
2. Although the person giving away the product cannot sell it, it at
least allows them to give something free and of value to their
customers. This could be a great opportunity to use the product
as an incentive for people to join their newsletter list.
Rebranding Rights
With these types of rights you are not permitted to alter the content in
any way however the author allows you to rebrand (usually with some
type of rebranding software provided with the product) the affiliate
links within the product with your own.
You are not allowed to sell the rights but you can make money from
the sales generated through your rebranded affiliate links.
The upshot for the author is that even though they forfeit the money
from their affiliate links because they now go to you through your
rebranded affiliate links, they still gain exposure to their website by
having their business details in the product go viral. It’s a beautiful
relationship for both sides, the person giving away the gets to make
some money without having had to create a product and the author
gains some free exposure without having had to pay a cent for it, winwin.
Basic Resell Rights
These are the weakest of the rights. You only have the right to sell to
your products to your immediate customer but they cannot in turn sell
that product on to theirs. These usually cannot be edited, altered or
re-branded. Although the reseller gets to keep 100% of the product
sales these form of rights favor mostly the original author where their
links go everywhere their products are promoted giving them free viral
marketing through the efforts of resellers.
Master Resell Rights
Unlike basic resell rights resellers have the ability to sell on the
product and resell rights to their customers where they in turn can sell
them to theirs.
The business opportunity is usually the most appealing
because customers know they can make money from it. In most cases
like basic resell rights, the product cannot be edited or altered in any
way and must be sold in the form it was purchased in.
Private LabelRights
These are good rights to get hold of. These are more flexible in that
you can alter the content and claim yourself as the author. You are
not bound by the same terms and conditions as the other resell rights
and you’re not promoting the original author but yourself.
There however may be some restrictions that come with private label
rights and there may be stipulations on how you can and can’t use the
content, some examples may be:
You may not: be able to sell the content on auction sites
You may only: give the product for free if sold with a paid product
You must never: sell the product below a certain price
You may not: give the product away free or offer it on membership
sites, etc.
Unrestricted Private Label Rights
These are the best rights you could ever possibly have.
It’s the ability to do whatever you want with the content with zero
restrictions. Not only can you re-edit and claim yourself as the author
but you can also sell the raw source code (which is usually the text in
the form of a Word or text document) as is, without editing.
You can also sell the product itself without editing. You are able to
give the content away as freebies and bonuses. You are able to sell
the content on auction sites and include them on both free and paid
membership sites and can sell them for whatever price you wish.
These types of rights usually look like this:
---------------------------------------------
[YES] Can edit and put your name on it as the author
[YES] Can sell the Rights
[YES] Can be used as article content
[YES] Can be used as website content
[YES] Can be used for blog and auto responder content
[YES] Can be repackaged
[YES] Can sell the Master Resell Rights
[YES] Can sell The Private Label Rights
[YES] Can sell for whatever price you wish
[YES] Can sell the source code
[YES] Can sell on auction sites
[YES] Can be given away as bonuses
[YES] Can be repackaged
[YES] Can be offered on both free and paid membership sites
The only down side to products with unrestricted private label rights is
that it’s only a matter of time before they are floating everywhere
online.
If you do have products with these types of rights the best
thing you can do to avoid the high competition with other resellers
selling the same product as you is to completely transform yours into a
different product.
Try Resell Rights Weekly Membership (Free) and a very god payed membership
To the best
Ralph Andersson.
